What is Beauty?

In this part, we explore the notion of ideal beauty. Without knowing how to define and therefore properly evaluate ideal beauty, how can you as a medical provider obtain consistent, and reliable beauty enhancement in your patients? 

The Palmer Code

In this part, we introduce The Palmer Code, which represents a set of ideal shapes, angles and proportions that define ideal beauty and reveal how specific features can trigger an observer to perceive a face as beautiful (or less so).  

Beauty Equations

In this part, we examine the specific aesthetic components that aesthetic medical providers, owners, support staff, or quite literally anyone that interacts with patients should embrace, master and employ. 

This introductory module explores the main principles and elements of The Palmer Code and why it’s important to understand and master these principles to optimize your patients' natural beauty.

The Face

In this part, we examine the face, which contributes most to basic primal attraction and is the point at which first impressions occur and the subconscious provides an aesthetic assessment of that Palmer Code number.

Evaluating the Aesthetics of the Face

In this part,  we examine the gender-specific features of the face, specifically those features that can make men look ruggedly handsome and those features that make women's faces more feminine.